6 Reasons Why You Should Exhibit at IWA OutdoorClassics

Are you wondering how you can promote your business in the sports shooting equipment? Or, how to get new contacts and let people know about your company? Here are top 6 reasons why you should visit excellent IWA OutdoorClassics (9 – 12 March 2018, Nuremberg, Germany).

1.     Take part in World-leading Trade Fair

It’s been over 40 years since the first trade exhibition of shooting sports, hunting and equipment for outdoor activities took place in the Exhibition Centre in Nuremberg. Over this time, IWA OutdoorClassics become the world-leading trade fair for sports shooting equipment. The authorities of the industry, trade visitors, and journalist from all over the world are coming to this event every year. Become a part of this multinational occasion and prosper from the exceptional opportunity to propagate your company, prove your expertise and gain new trades.

2.     Gain Business Opportunities

Over 1,500 exhibitors and almost 50,000 of trade visitors, including decision-makers, came to IWA during the last years. Such huge audience provides great potential for you to reveal completely new commercial opportunities. You have a unique chance to establish valuable relationships with the prospects and dealers in shooting sports industry. As a result, you can expand your business globally or even get immediately new orders.

3.     Get Inspiration

It might be challenging to keep on track with the latest trends in the field of target shooting. At IWA, you can advantage on the exhibition of other exhibitors, see what the products and services are trending, what people talk about the most and get new inspiration and motivation for your own business. Send the wind into the sails of your company with the knowledge you can gain at IWA.

4.     Get Insights You Can Profit On

Listening to your customers or prospects have the price of gold. You can meet and interview many people coming to IWA and gain the insights which can help you to grow your business. The enthusiast for target sports industry can share their interests and opinions with you. With this intel, you can better address their needs or solve the problems via products or service you offer. Using this information, you can create a better marketing strategy, offer extra products and serve better your customers.

5.     Present Your Company, Products and Trade Mark

At IWA outdoor classics in Germany, you will have a great room to propagate your own company and sports shooting equipment you offer. Not only the exhibitors and visitors you can impress but also over 800 journalists that come to IWA from all the world. They are looking for interesting stories and people they could write about. Prepare a great presentation, get their attention and promote your business like never.

6.     Profit on Ultimate Added Value

Finally, the official brochure of IWA exhibition provides the overview of the previous IWA 2017 numbers. The following figures should convince you about the exceptionality of the fair:

  • 92% of exhibitors met visitors with decision-making authority.
  • 96% of exhibitors were able to forge new business contacts.
  • 96% of exhibitors met their most important target group at the fair.

In other words, your new deals are actually becoming a reality at IWA.

Useful links and tools for IWA 2018

Are you considering visiting IWA OutdoorClassics as a visitor? Please note that the exhibition is exclusively for trade visitors from 18 years only. Check the admission criteria here. The official tickets are available at this link.

Are you going to visit IWA this year or have you visited the earlier events? Do you have any tips for better performing exhibition? Share your ideas or moments with us in the comment section below.


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